Heineken is getting a lot of response from its new ad, "Worlds Apart"... inviting strangers with opposing views to sit down and talk, over a beer.
Personally, I think coffee would have worked just as well. It's just getting us to sit down and talk and realize there IS more that unites us than divides us. And not making our differences the starting point in our conversation--
Many are comparing it the the disastrous Pepsi ad with Kendall Jenner--
See? It's not about the beer... it's about the conversation.