It's not a Museum to poke fun at people's failures (well, maybe that green ketchup thing). The idea is to show that innovation requires failure.. if you're afraid of failure, you can't innovate.
Here are some of the most epic fails-- some of which led to real successes!
Notable failures include Coca-Cola BlaK coffee and Pepsi's Crystal clear soda. And the Trump Monopoly-type game called the "I'm Back And You're Fired" game from 2004. (That failure is now a collectors item!)
Instead of ignoring failures and pretending they never happened, The Museum of Failure encourages us to LEARN from them-- isn't that what we're always telling our kids?
Seems to be needed on a higher level as well--