Wish I could have seen the video that went with this, but the school system pulled it after getting backlash from parents. Especially Moms.
Here's what the print ad looked like--
The school system says they meant it to be "broad satire", to emphasize how hectic the school year can be and how this app will help parents.
But some took offense.
This line probably didn't help-- "Don't let your yoga pants get tied in a knot this back-to-school season!"
Yeah, that didn't go over well...