Ok, it's cute. But then it isn't. Police are reporting balloon sightings. And some people are bringing them to theaters that are showing the movie "It".
They're popping up all over the place (pardon the pun). Enough already.
Twitter is abuzz about balloons....
And if you've been hiding under a rock (definitely not in a sewer) and have no idea what the whole red balloon thing is all about... here you go-