So Conan didn't exactly "discover" the Alabama store in Jerusalem... but you can expect it to get a lot of attention because of him this week--
Conan set up the idea behind the trip...and the special... last month
The "Conan Without Borders: Israel" special airs Tuesday Sept 19 on TBS.
While you're waiting (for the show or the kickoff), here's more on the store--
So if you're ever in Israel, don't be surprised if you let a "Roll Tide" slip and get another one in response.