The Golden Arches are flipped upside down today... and here's why:
"Today, on International Women’s Day, we flip our Golden Arches to celebrate the women who have chosen McDonald’s to be a part of their story. In this video, we are proud to share the story of our very own Patricia Williams, who was determined to show her daughters the value of hard work. 30 years later, she and her daughters are the owners of 18 McDonald's restaurants."
The icon appears on McDonald's digital channels, and some restaurants are actually flipping their signs. Many restaurants have special crew clothing and food packaging for the occasion.
Reaction? That varies. Some people appreciate it--
Others do not--
And then there are those who find humor in everything on the Internet--