Domino's Pizza introduced a clever and helpful marketing plan on Monday. It's a program called Paving for Pizza, and if your town is selected, they'll bring out their paving crews to help fix potholes. Or in many cases, they'll send the city money to do it.
Their website claims: "Potholes, cracks and bumps in the road can do irreversible damage to your pizza during the drive home from Domino's.... So we're helping to pave in towns across the country to save your good pizza from these bad roads."
Marketing gimmick? Yes, absolutely. Do I care that it's a marketing gimmick if we can get Sage Avenue in Mobile fixed? Not in the least...
So far, more than fifty potholes have been fixed as the program gets underway.
You can nominate your town by zip code. Sadly, I can't specifically nominate the street I
drive bounce home on.
[Photo Credit: Domino's Pizza]