Mary

Mary

Still talking after all these years! Thanks for listening :)Full Bio

 

Mask Breath: It's a Thing

My eyes were burning Saturday. I burped while wearing my mask.

A friend posted that it's a bad idea to eat spicy food and put your mask on.

Those of us masking up are realizing what we've been inflicting on the world with our breath. Of course, no one really gets THAT close (or if they do, you make sure your breath is fresh).

Which reminds us of a lot of commercials over the years, right? Brush your breath with Dentyne. Altoids, curiously strong mints. Certs, it keeps on working even after the candy's gone. (Take the breath test) And Tic Tacs (under 2 calories!)

But Ice Breakers may be the first to capitalize on the fact that we're getting an upclose dose of our own breath right now. Their new commercial reminds us to take one before we mask up, because "mask breath? It's real."

They even have their own hashtag: #mintbeforeyoumask

The Hershey Company says it's the brainchild of Michael Jenks, associate brand manager on ther Innovation team. He came up with the idea after his fiancee', a healthcare worker, complained about "mask breath" after wearing her mask for hours.

https://www.thehersheycompany.com/content/corporate_SSF/en_us/blog/necessity-is-the-mother-of-refreshment.html?utm_source=twitter&utm_medium=organic&utm_campaign=5.15

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