Pepsi Banks On The Weeknd For The Super Bowl


If you were watching the NFL playoffs this weekend, you probably saw this promo with people singing a catchy tune by The Weeknd.

It's a hype commercial for the Pepsi Super Bowl Halftime Show featuring The Weeknd. Instead of running a separate Super Bowl ad, Pepsi is putting all their efforts behind the Halftime Show.

They're even putting a special QR code on specially-marked Pepsi cans and bottles, "to unlock exclusive Super Bowl LV Pepsi Halftime Show content and experience the show like never before."

(Photo: Getty Images)