Burger King UK is taking heat for a controversial International Women's Day tweet that said, "Women belong in the kitchen"
The idea behind it? The chain wanted to draw attention to the lack of female representation in the culinary industry and highlight a program to help women employees pursue the career.
They followed up the controversial tweet with this message-- “If they want to, of course, yet only 20-percent of chefs are women." It went on to say, "we’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
A third tweet talked about a scholarship program.
But it was too late. The damage was done. Those who only saw the first tweet were outraged. And many who saw the second felt like the first tweet was designed as clickbait.
The company apologized and deleted the tweet.
(Photo: Getty Images)