Jimmy Buffett is still touring and has just announced another show at The Wharf. But he's show much more than a performer and singer/songwriter. Unlike possibly no other, Jimmy Buffett is a brand. And he's in the process of extending his brand to a string of retirement homes.
This actually makes a lot of sense when you think about it. Jimmy Buffett's biggest hit (Margaritaville) is from 1977. If you were twenty years old then, you're 60 now. So while fans of all ages flock to Jimmy Buffett shows, plenty of Parrotheads are getting into their retirement years, as well.
And yet, this is more depressing than the AARP card that they insist on sending out repeatedly once you turn fifty. (I still don't want it, AARP).
Buffett's new retirement communities will focus on luxury living for people to "grow older, but not grow up," with a focus on people who are 55 or older. The first "Latitude Margaritaville" is already under construction in Daytona Beach, with prices starting in the low $200k range. They expect it to be open to Parrotheads by Summer 2018.
And although we haven't heard a single word about any other locations, I'm betting that a Latitude Margaritaville will soon be located in our area.