Lyft Partners With Taco Bell: Drivers Not Happy


When you need to get a ride, do you take a cab or an Uber? I'd been using Uber exclusively until about a week ago, when while on vacation, I tried Lyft a few times (thanks, discount codes!). In each case, I found the company offered clean, dependable transportation. 

But maybe not for long. In a move that I can only hope is a stunt that will be short-lived, Lyft has partnered with Taco Bell, so that passengers can make a "run for the border" and get themselves a free Doritos Loco Taco. The idea is to get your driver to take you to Taco Bell when you have the late-night munchies. 

The problem, of course, is not that Taco Bell doesn't taste awesome! I'm with comedian Kathleen Madigan on this one: "They have five ingredients and every month, they trick me back in there with something new and crazy". But let's face it, Taco Bell is messy fast food -- just the nature of the beast. When you've got the munchies at 1AM, you've also probably had a bit much to drink. 

So I can't blame drivers who don't want to be hauling passengers through the Taco Bell drive-through. Nor can I blame passengers who would prefer to ride in a clean car, and not one that has the smell of spilled taco filling. 

Lyft, to its credit, says drivers won't be required to participate in "Taco Mode." (Ha Ha, cute... not really). But I haven't seen them say anything about passengers being able to take a pass, unless they use Uber instead. For now, the service is only available in Orange County, California, with a planned roll-out in 2018. So they have plenty of time to re-assess. Here's hoping they will.



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